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German-New Zealand Chamber of Commerce

Why Germany

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Economy – Strategic Central Location – Skilled Workforce – Investment Support & Subsidies – Reputation for Quality – Home to Two Third's of World Trade Fairs

With the highest gross national product and the largest population in the European Union, Germany is the most important market in Europe. Accounting for more than a fifth of the European Union’s total GDP, Germany represents Europe’s largest and the world’s fourth largest market.

Germany is also the world’s third largest exporter and whilst is famous for its automobile, mechanical engineering and electrical engineering success, futuristic industries such as eco energy production and nanotechnology are growing in importance.

Some of the keys to the country’s success include highly skilled talent, an important logistical base anchored on excellent rail, road and sea infrastructure, and an excellent investment and tax environment.

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Labour Force and Productivity

Germany’s world class education system ensures the highest standards among the labour force. 81% have been trained to university entrance level or possess a vocational qualification, above the OECD average of 67%. Approximately 70% of German blue- and white-collar workers can speak English.

An investor friendly social-market economy promotes stable labour relations. This has led to quality products and one of the highest productivity rates in the world. Combined with steadily decreasing unit labour costs and boosted by social and market reforms these factors make Germany one of Europe’s most cost-effective production locations.

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Tax Breaks and Subsidies

Germany has significantly reduced its corporate tax levels. The Federal Government has introduced a raft of reforms to improve the general tax framework and keep indirect labour costs down. The country’s total tax rate as a percentage of profits is lower than in France, Italy and Belgium.

Germany provides further attractive incentives to all investors, which range from cash incentives for the reimbursement of direct investment costs to incentives for labour and research and development (R&D). A federal R&D subsidy law provides subsidies for 25% of salaries and wages for certain R&D purposes, with a limit of 500,000 Euros. Significant incentives exist for the training and employment of personnel.

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Logistics - Germany as a Gateway Market

Central Location: located at the heart of Europe, Germany is the continent’s largest economy and most important logistics hub, offering world-class infrastructure and cutting-edge logistics services. The World Bank has ranked Germany the #1 in logistics three times in a row. The country offers easy access to the more than 500 million consumers in Europe. Germany leads globally for logistics infrastructure, with quality roads, rail and ports that lead to all other key European markets. Nearly 60% of all German exports remain within the EU. A sophisticated energy and communications infrastructure and first-class transportation networks ensure on-time delivery and short roads to success. Germany is a leader in modern information and communications technologies and has an infrastructure that is exemplary in the European Union.

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Research and Development

Germany is Europe’s number one location for research. German R&D is backed by billions of euros in annual federal funds, helping to make Germany the world’s leader in innovation. A massive sum of 105 billion euros was invested in research and development in 2018 alone.

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Legal Security

Germany is a modern constitutional state with transparent and reasonable laws. Among all countries, Germany ranks fourth in terms of legal security. Its strong legal protections enable investors to quickly enforce their rights and protect their industrial and intellectual property.

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Service for Investors

Germany offers investors fast and unbureaucratic support for relocation projects. The local business development agencies provide active assistance with location searches, recruitment and financing issues. Click here for more information provided by © GTAI.

Contact us today!

The German-New Zealand Chamber of Commerce is always happy to answer your questions.
You can reach us from Monday to Friday from 09.00am - 04.30pm NZ time.
 
Level 14, 188 Quay Street, Auckland 1010
New Zealand
admin@germantrade.co.nz