When the Swedish software startup Scrive opened its first German subsidiary in Munich last February, it recognized there would be challenges. Scrive provides e-signature solutions for businesses, enabling them to sign contracts and legal documents quickly and easily online. It’s a service that could benefit many German companies – not to mention the governmental regulatory system – but people still needed convincing. “There’s still a bit of reluctance and resistance to being the first one to move and change,” says Scrive’s country director Germany, Patrick Larm. “There’s anxiety and a desire to wait and see.”

While Germany is by no means at the forefront of digitalization, it remains the biggest economy in Europe. Its thousands of small and medium-sized enterprises (SMEs) are widely respected, but not all of them are on top of the latest software or digital business models. For foreign enterprises with solutions to help SMEs catch up, that spells opportunity. According to Germany Trade & Invest’s director of digital and ser­vice industries, Marc Rohr: “A lot of start-ups are coming to Germany because they know there’s a gap.”

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